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How to Determine if your website needs a redesign...
Ask your friends, confidants and others whom you trust to visit your site. Ask them for their impressions. If they are regular surfers and they aren’t impressed, that’s a sign.
If you have an area for customer feedback and comment, monitor it. What are your people saying about you? Does your current site make you stand out in your industry?
A redesign should make your site work better. New methods of navigation and site functionality are used throughout the Internet – is your site one of them ?
Even five years ago, optimization and analytic tools did not exist. If your current web consultant cannot tell you where your traffic comes from, how customers use your site, and help you develop a method to track your ROI - Get a new consultant!
In addition, what was once believed “Build it and they will come” is no longer true. Search engine algorithms are constantly changing, so it’s a good idea to update your site with a cleaner code that will help optimize your site for good rankings in order to ensure that your site actually produces results.
The fact is, large or small your competition has gotten better over the years and a redesign will once again set you apart. Don't become the company that loses business because your website is so outdated - get current or get left behind!
A redesigned website will allow you to stay fresh, to stay nimble and to stay successful. And most of all, believe that old sports adage:If you’re not getting better, you’re getting worse.
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