How to Determine if your website needs a redesign...
What do your Friends say?
Ask your friends, confidants and others whom you trust to visit your site. Ask them for their impressions. If they are regular surfers and they aren’t impressed, that’s a sign.
What do your Customers say?
If you have an area for customer feedback and comment, monitor it. What are your people saying about you? Does your current site make you stand out in your industry?
New Technology
A redesign should make your site work better. New methods of navigation and site functionality are used throughout the Internet – is your site one of them ?
Optimization & Analytics
Even five years ago, optimization and analytic tools did not exist. If your current web consultant cannot tell you where your traffic comes from, how customers use your site, and help you develop a method to track your ROI - Get a new consultant!
Search Engine Improvements - is your site being FOUND?
In addition, what was once believed “Build it and they will come” is no longer true. Search engine algorithms are constantly changing, so it’s a good idea to update your site with a cleaner code that will help optimize your site for good rankings in order to ensure that your site actually produces results.
Get Noticed
The fact is, large or small your competition has gotten better over the years and a redesign will once again set you apart. Don't become the company that loses business because your website is so outdated - get current or get left behind!
The Bottom Line
A redesigned website will allow you to stay fresh, to stay nimble and to stay successful. And most of all, believe that old sports adage:If you’re not getting better, you’re getting worse.